Fairmont Hotels & Resorts, one of Accor’s flagship luxury brands, has announced a global partnership with Devialet, the French audio innovator renowned for its cutting-edge sound technology and design. Together, the two brands are set to transform the guest experience across Fairmont’s 96 properties worldwide, introducing a new era of immersive audio for guests.
Sound as a Signature of Hospitality
The collaboration positions Devialet as Fairmont’s exclusive sound solution provider, enhancing in-room, in-lobby, and Fairmont Gold experiences with curated soundscapes and bespoke audio journeys.
These installations will evolve throughout the day, reflecting each destination’s unique rhythm and ambience, while select guestrooms will feature multi-sensory environments combining sound and lighting to create private sanctuaries of well-being.
“Music has always been integral to the Fairmont experience,” said Omer Acar, CEO of Fairmont Hotels & Resorts. “Partnering with Devialet allows us to honour that legacy while delivering the next generation of immersive sound for our guests.”
A Legacy of Music, Reimagined
Fairmont’s storied connection to music and culture having hosted legends like David Bowie, Ella Fitzgerald, and Bob Dylan serves as the foundation for this partnership. Devialet’s advanced acoustic engineering brings new depth to this legacy, allowing guests to not just hear, but feel the music that defines Fairmont’s history.
Jacques Demont, CEO of Devialet, added, “We share a quest to transform moments into lasting memories. By weaving Devialet’s sound signature into Fairmont’s spaces, we’re making acoustic excellence a new cornerstone of hospitality.”
Beyond the Stay: Retail and Activations
Guests can now bring the Fairmont sound experience home via the Fairmont Store, which will feature select Devialet products including Gemini earbuds, Mania Bluetooth speakers, and the soon-to-launch Phantom Speaker. These offerings join a curated collection of luxury lifestyle items inspired by Fairmont’s timeless elegance.
To celebrate the partnership, Fairmont and Devialet will launch a series of global activations:
- Disappearing Bar Pop-Ups: A fusion of mixology and music, these events will debut at Fairmont Royal York in September 2025.
- Party Like It’s 1907 Sound Series: Listening sessions and live performances will revisit iconic concerts hosted at Fairmont properties, brought to life with Devialet’s unmatched clarity.
A New Standard in Sensory Hospitality
This partnership marks a pivotal moment in luxury hospitality, where sound becomes a central pillar of guest engagement. By integrating Devialet’s audio artistry into Fairmont’s design and service ethos, the collaboration sets a new benchmark for immersive travel experiences.
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