Fairfield by Marriott, part of the Marriott Bonvoy portfolio, has officially launched a comprehensive product upgrade in China, marking a new chapter in its regional growth strategy. The refresh includes a new Chinese name that now carries the “Marriott” master brand, alongside a redesigned guest experience tailored to the evolving expectations of modern Chinese travellers.
A Tribute to Heritage, Reimagined for Today
Rooted in the serene legacy of Fairfield Farm and Manor House in the Blue Ridge Mountains, the upgraded Fairfield by Marriott hotels bring the brand’s “Beauty of Simplicity” philosophy to life through natural design, functional elegance, and heartfelt hospitality.
The new concept centres around three core spaces. The Fairfield Living Room, The Fairfield Restaurant, and Guest Rooms each designed to meet four essential travel needs: working, sleeping, bathing, and service.
“This product upgrade enhances the brand’s competitiveness in the select service segment,” said Gavin Yu, Chief Development Officer, Greater China, Marriott International. “It reflects Marriott’s systematic empowerment and our commitment to expanding Fairfield’s footprint across destinations favoured by travellers.”
Manor-Inspired Public Spaces
The redesigned public areas blend modern simplicity with manor charm. Natural wood tones and textures create a warm, inviting atmosphere, while the front desk’s backdrop evoking “a view through the window” pays homage to the Blue Ridge Mountains.
Highlights include:
- The Fairfield Living Room: A multifunctional space for work, meetings, casual gatherings, and retail
- Private Meeting Rooms: Flexible layouts for social and business interactions
- Fairfield Market: A 24/7 retail hub offering local snacks and essentials
- Fairfield Restaurant: Featuring an open kitchen layout and seamless integration with The Living Room during peak hours
Guest Rooms Designed for Comfort and Productivity
Guestrooms feature natural textures, abstract artwork, and flexible furniture that balance comfort with efficiency. The “Work with Ease” concept includes ergonomic chairs, eye-friendly lighting, and optional electric height-adjustable desks with wireless charging and extended screens, ideal for business travellers.
Bathrooms are thoughtfully designed with glass partitions and solid walls for enhanced privacy, while upgraded shower systems offer intuitive functionality.
A Warm Welcome Rooted in Local Culture
Guests are greeted with calming sensory touches, including a signature Blue Ridge aroma tag and a welcome basket featuring regional treats like honey and local snacks. These details reflect Fairfield’s commitment to heartfelt hospitality and cultural connection.
“This upgrade embraces simplicity and nature, strengthening the brand’s ties to Marriott’s heritage while catering to guests’ expectations for work-life balance,” said Betty Tian, Managing Vice President, Customer, Greater China, Marriott International.
With this refresh, Fairfield by Marriott reinforces its position as a key growth engine for Marriott International in China, offering a thoughtfully modern experience that honours tradition while embracing innovation.
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