Sabre Hospitality, a division of the renowned global travel technology company Sabre Corporation, has announced a multi-year collaboration with Ensana, Europe’s premier health spa operator, to implement Sabre’s advanced SynXis platform and solutions.
This partnership marks a significant milestone in Ensana’s efforts to modernise its operations, enhance guest experiences, and support its ambitious growth plans across Europe, Asia, and the Middle East.
A pivotal element of this collaboration is the deployment of SynXis Retailing, which enables Ensana Hotels to extend beyond mere room sales and fully capitalise on its spa and wellness offerings. The SynXis platform is designed to seamlessly support Ensana’s business model, providing advanced distribution, flexible retailing, and effortless integration with property and revenue management systems. This will aid in streamlining operations, boosting bookings, and driving revenue growth as Ensana expands.
“This partnership exemplifies our mission to empower hotels to become true retailers, moving beyond traditional room sales to unlock the full potential of their diverse offerings,” said Frank Trampert, Senior Vice President and Global Managing Director at Sabre Hospitality. “With SynXis Retailing, Ensana Hotels can better package and sell spa and wellness experiences, generating new revenue streams whilst providing exceptional value to their guests. This represents the future of hospitality—where every interaction is an opportunity to engage, personalise, and grow.”
In addition to SynXis Retailing, this agreement includes a comprehensive suite of solutions, such as the SynXis Booking Engine, Corporate Booking Tool, and GDS Distribution. These tools, along with integrations with other essential technology partners, will enable Ensana to optimise operations and deliver personalised guest experiences.
A key consideration in Ensana’s decision to partner with Sabre was the Corporate Booking Tool, which offers a seamless and efficient method for managing direct corporate bookings, aligning with the hotel group’s needs to distribute digitally and more effectively to important business segments.
“This collaboration marks a crucial milestone for Ensana as we continue to lead in the health spa hospitality sector,” remarked Frank Halmos, Chief Executive Officer of Ensana Hotels.
“Sabre’s innovative technology, particularly its retailing and corporate booking capabilities, will enable us to deliver more personalised and flexible booking experiences, allowing us to serve our guests and business partners better.”
By equipping Ensana with cutting-edge technology, Sabre reinforces its position as a trusted partner within the evolving wellness hospitality sector.
This collaboration highlights Sabre Hospitality’s prominent position in the industry, showcasing its commitment to delivering cutting-edge technology designed to empower hotels in optimising their revenue potential. By moving beyond conventional room sales, this innovative approach enables properties to explore new avenues for income generation and improve their overall financial performance.
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