Duetto, the global leader in revenue strategy technology, and The Hotels Network (THN), a Lighthouse company renowned for its direct growth platform, unveiled a strategic partnership set to reshape how hotels engage guests and optimise profitability.
At the heart of this collaboration lies a powerful integration between Duetto’s Dynamic Rate Engine (DRE) API and THN’s advanced segmentation tools. This synergy enables hotels to harness real-time occupancy data to automate and personalise direct booking campaigns, ensuring that the right message reaches the right guest at precisely the right moment.
Rather than relying on generic promotions or static pricing, hoteliers can now deploy dynamic, occupancy-triggered offers tailored to specific audience segments. This not only enhances conversion rates but also elevates the guest experience through relevance and timing.
Why This Matters
- Smarter Revenue Strategy: Hotels gain the ability to respond instantly to demand fluctuations, using predictive analytics to shape pricing and messaging.
- Precision Marketing: Campaigns are no longer guesswork, they’re data-driven, targeted, and responsive to live conditions.
- Guest-Centric Engagement: Personalised offers foster a sense of recognition and value, deepening brand loyalty.
- Efficient Spend: Marketing budgets are allocated with surgical precision, focusing on low-occupancy periods to maximise ROI.
Industry Collaboration at Its Best
This initiative reflects a broader movement toward breaking down data silos in hospitality. As John Lingos-Webb of Duetto noted, the integration is a step toward unifying revenue and marketing strategies, a long-standing challenge for many hotel operators.
Mercedes Blanco of THN emphasised the partnership’s practical impact, crediting industry voices like Victoria Fisher of Penta Hotels for shaping a solution that’s not just innovative, but genuinely useful to hoteliers navigating today’s complex landscape.
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