Dan Company, a subsidiary of the Public Investment Fund (PIF) specialising in agri, eco, and adventure tourism, has unveiled its new luxury hospitality brand, Tuaja Luxury Resorts. This groundbreaking venture aims to redefine Saudi Arabia’s tourism landscape by offering an unparalleled blend of luxury, cultural heritage, and sustainable practices across stunning locations in the Kingdom.
Tuaja Luxury Resorts is designed to cater to a wide range of travelers, from adventure enthusiasts to wellness seekers, through three distinct offerings: Tuaja Premium Farm Resort, Tuaja Eco Resort, and Tuaja Adventure Resort. The brand’s ethos revolves around connecting guests to Saudi Arabia’s breathtaking landscapes and rich cultural tapestry while championing environmental responsibility.
Experiences Rooted in Nature and Sustainability
Each resort offers a unique experience tailored to its surroundings:
Tuaja Premium Farm Resort: Guests can indulge in luxury while immersing themselves in the agricultural heritage of the region. Highlights include farm-to-table dining, hands-on agricultural activities, and opportunities to savor fresh, local produce.
Tuaja Eco Resort: An oasis of tranquility, this eco-conscious retreat focuses on relaxation and rejuvenation. Visitors can explore meditative spaces, natural beauty treatments, and a serene atmosphere designed to promote wellness while embodying a commitment to environmental preservation.
Tuaja Adventure Resort: Thrill-seekers can enjoy a variety of outdoor activities, with each resort offering adventures unique to its location. From hiking to water sports, Tuaja Adventure Resort promises excitement against the backdrop of Saudi Arabia’s natural wonders.
A Vision for Sustainable Tourism
Abdulrahman Abaalkhail, CEO of Dan Company, highlighted the brand’s commitment to creating transformative guest experiences while supporting the Kingdom’s Vision 2030 objectives. “Tuaja Luxury Resorts represent a bold step forward in redefining hospitality in the region. Our focus on sustainability, cultural authenticity, and community empowerment sets a new standard for the industry. Each resort is designed to offer immersive activities that harmonise luxury with nature, ensuring every guest leaves with unforgettable memories,” he said.
First Resorts to Open in Al-Ahsa, a UNESCO World Heritage Site
The first three Tuaja resorts, operated by Hilton, will open in Al-Ahsa, known for its lush landscapes and historical significance as home to the world’s largest date palm oasis. Spanning a master development of 1.8 million square meters, the resorts will position Al-Ahsa as a premier farm-based tourism destination.
Tuaja Premium Farm Resort will showcase luxury amidst verdant surroundings. Tuaja Eco Resort will offer wellness and nature-based relaxation. Tuaja Adventure Resort will provide thrilling outdoor activities for families and individuals alike. Combining Hilton’s global expertise in hospitality with Al-Ahsa’s rich cultural and natural beauty, the resorts aim to attract visitors seeking unique experiences tied to the region’s heritage.
Looking Ahead
By 2030, Tuaja plans to expand across Saudi Arabia, introducing resorts inspired by the culture and traditions of each host city. The initiative aligns with Saudi Arabia’s broader tourism and economic development goals, offering visitors a sustainable and culturally immersive way to explore the Kingdom. With Tuaja Luxury Resorts, Dan Company is setting a new benchmark for hospitality in the region, promising experiences that resonate with modern travelers and honor the Kingdom’s natural and cultural heritage.
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