Crypto.com has announced an industry-first partnership with ALL-Accor Live Limitless, the renowned loyalty programme and booking platform for the global hospitality group Accor. This innovative collaboration allows Crypto.com users to convert their cryptocurrency holdings directly into ALL Reward points via the Crypto.com App.
Initially rolling out in the UK, EU, and Switzerland, the scheme will enable users to exchange over 20 supported cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH), and Cronos (CRO), into points that can be used for stays and experiences at more than 5,600 Accor hotels worldwide.
Eric Anziani, President and COO of Crypto.com, hailed the partnership as a significant step forward for both companies. “Our mission has always been to make crypto accessible and practical for everyday use,” he said. “This collaboration with ALL is a landmark achievement. It not only bridges the gap between digital currencies and travel but also provides our users with a seamless way to enhance their travel experiences. We’re equally thrilled about the potential to allow ALL members to convert their loyalty points into crypto in the future.”
Mehdi Hemici, Chief Loyalty and E-commerce Officer at Accor, echoed the enthusiasm. “This pioneering partnership brings an exciting new dimension to our ALL loyalty programme. With just a few taps, Crypto.com users can transform their crypto holdings into unforgettable stays and experiences across our extensive portfolio of hotels in 110 countries. This is about creating more opportunities for our guests to enjoy the world of Accor.”
To celebrate the launch, Crypto.com is offering an exclusive perk: users will receive 10% CRO cashback on any crypto-to-loyalty point conversions for a limited period. The process is straightforward; users simply enter their ALL membership number into the Crypto.com App and convert their crypto holdings seamlessly.
This game-changing partnership represents a bold step forward in blending the worlds of cryptocurrency and hospitality, opening up new avenues for travellers and crypto enthusiasts alike.
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