A game-changing partnership has been announced between Crave Interactive, a global player in guest engagement technology, and Book4Time, the leading spa management solution for hotels and resorts. The collaboration aims to enhance the guest experience while maximising spa revenue through real-time availability updates and dynamic guest messaging.
For hotels and resorts, one of the biggest challenges in spa operations is filling last-minute appointment slots. This new integration offers a seamless solution. Guests will now be able to see real-time spa availability and book treatments instantly via Crave’s in-room tablets, AppLess mobile, and web solutions-without needing to visit the spa or make a call.
Sal Capizzi, VP of Marketing at Book4Time, highlighted the impact of this integration: “Our technology partnership with Crave will allow our clients to offer their guests a smoother, more efficient way to book spa treatments. This means they can secure appointments without the hassle of calling the spa or facing call abandonment during busy periods. At the same time, hotels can capture more revenue while delivering a first-class guest experience.”
For hotels, the benefits are clear. With real-time updates and instant availability indicators, vacant slots can be filled more efficiently, ensuring revenue isn’t lost due to unbooked appointments. Pop-up messages on in-room tablets will also promote last-minute availability, helping hotels optimise bookings and drive engagement.
Andrew Cindrey, COO of Crave Interactive, explained the value this brings to both guests and hoteliers: “Many of our clients already see great results with Book4Time, and our tablets have proven highly effective in increasing spa bookings. With this integration, we’re taking things a step further-helping hotels and resorts promote spa availability across multiple channels in real time, ensuring guests never miss an opportunity to indulge in a treatment.”
With the hospitality industry increasingly focused on convenience, personalisation, and revenue optimisation, this partnership is set to bring a new era of efficiency and guest satisfaction to spa and wellness services worldwide.
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