The Cove Bay Hotel, a charming coastal retreat steeped in history, has partnered with STAAH, a global hospitality technology provider, to transform its booking operations and drive direct revenue. The result? A remarkable 40% increase in direct bookings, improved online visibility, and a more agile approach to rate management.
From Coaching Inn to Smart Hospitality
Dating back to the early 1800s, Cove Bay Hotel began life as a cheeky illegal drinking house in the late 1700s. Today, it’s a warm and welcoming hotel with scenic views, a traditional pub, and a reputation for heartfelt service. But behind the historic charm, owner Guy Craig recognised the need for a modern solution to meet evolving guest expectations.
“Our old system lacked innovation,” said Craig. “We needed flexibility and speed to keep up with market shifts and guest demand.”
STAAH’s Tools Deliver Real-Time Control
The hotel adopted STAAH’s Channel Manager, along with tools like WatchMyRate and Get Google, to streamline rate updates and attract high-intent search traffic. These features allowed guests to compare direct rates with OTAs, encouraging more commission-free bookings.
- WatchMyRate: Displays competitive pricing to encourage direct bookings
- Get Google: Connects the hotel to Google Hotel Ads, increasing visibility
- Channel Manager: Enables instant updates across OTAs and the hotel’s website
“STAAH didn’t just offer tech, they listened to our strategy and helped us implement tools that made a real difference,” Craig added.
Results That Speak for Themselves
Since implementing STAAH, Cove Bay Hotel has seen:
- A 40% surge in direct bookings
- Greater control over pricing and inventory
- Enhanced responsiveness to market changes
- Improved guest booking experience
The hotel’s distribution strategy is now driven by real-time insights, allowing the team to stay competitive and agile.
A Partnership Built on Progress
While Cove Bay Hotel hasn’t yet explored STAAH’s full suite, the impact has already been significant. Craig praised the platform’s user-friendly interface, dynamic rate tools, and ongoing innovation.
“STAAH gives us tools that actually work and they’re constantly improving. That’s rare in this space.”
This collaboration highlights how even the most historic properties can thrive in a digital-first hospitality landscape, blending tradition with technology to deliver unforgettable guest experiences.
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