Cloudbeds, a leading hospitality management software platform, and Mirai, an expert in hotel distribution technology and direct booking optimisation, have joined forces in a strategic partnership. The collaboration promises to change the way hotels handle bookings, distribution, and digital marketing by combining the strengths of both companies.
This partnership will provide shared customers with advanced tools to enhance direct bookings, simplify operations, and elevate their digital marketing strategies. By integrating Cloudbeds’ property management system (PMS) with Mirai’s powerful technology, Cloudbeds properties will now gain access to Mirai’s extensive distribution network and marketing tools. For Mirai, the agreement allows them to offer specialised solutions to a wider range of properties, tailored to the specific needs of each market.
Sebastien Leitner, Vice President of Partnerships at Cloudbeds, said, “Our collaboration with Mirai goes beyond just integrating software-it’s a strategic effort that leverages the best of both companies. By uniting Cloudbeds’ vast network of hotels with Mirai’s cutting-edge distribution and marketing technology, we’re giving hoteliers the tools they need to attract, convert, and retain more guests. Together, we’re helping them boost revenue and streamline their operations for long-term success.”
Mirai’s Director of Global Partnerships & Alliances, Patricia Camba, echoed this sentiment, saying, “We see great value in partnering with Cloudbeds. Their extensive network offers us important data insights, innovative ways to engage customers, and new market challenges that will continue to strengthen our services. This partnership creates new opportunities for growth by empowering hotels with more efficient distribution strategies and the tools to achieve them.”
For Cloudbeds users, the partnership will open doors to Mirai’s Call Center Service and Digital Marketing Solutions, both designed to drive more direct bookings and boost online visibility. With Mirai’s Call Center Service, Cloudbeds properties will be able to capture bookings over the phone, offering real-time availability, pricing, and promotions to guests. This adds an important revenue stream beyond digital platforms. Mirai’s Digital Marketing Products, including metasearch advertising, search engine marketing (SEM), and social media campaigns, will further empower Cloudbeds users to engage target audiences more effectively and reduce dependence on third-party booking sites.
This strategic partnership signifies a major step forward for both Cloudbeds and Mirai, providing hoteliers with the tools and resources to thrive in a competitive market.
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