Marriott International has announced the signing of seven City Express by Marriott hotels in Brazil, marking the brand’s first entry into the country. The agreement, made in partnership with FÁBRICA DE HOTÉIS LTDA, is part of a broader development plan to open 30 properties across Northeast Brazil over the next 15 years.
A New Chapter in CALA Expansion
This milestone builds on City Express by Marriott’s rapid growth across the Caribbean and Latin America (CALA) region. Following recent announcements in El Salvador, Argentina, Bolivia, Nicaragua, and Peru, and its debut in the United States earlier this year, the brand now boasts a presence in five countries, with over 60 projects in the pipeline.
“Brazil is a key growth market for us,” said Bojan Kumer, Regional VP of Development, CALA. “We’re especially excited about expanding in the affordable midscale segment with City Express by Marriott”.
Strategic Locations and Diverse Appeal
The seven signed hotels will add over 750 guest rooms in high-growth destinations, including:
- Suape Industrial Port Complex, Ipojuca – a major economic hub
- Porto de Galinhas – one of Brazil’s top tourist destinations
- Natal and Fortaleza – vibrant urban centres with strong leisure and business demand
- Cabo de Santo Agostinho and other coastal areas – with openings expected by 20292
These properties will cater to a diverse mix of travellers, from public sector and energy professionals to beachgoers and logistics teams, offering smart, well-located accommodations for both business and leisure stays.
“City Express by Marriott in the Northeast is not just a new hotel, it’s the connection between a global brand and the region’s economic potential,” said Tarcysio Malheiros, Director of FÁBRICA DE HOTÉIS.
Designed for Efficiency and Comfort
City Express by Marriott, which joined the Marriott Bonvoy portfolio in 2023, is made for cost-conscious travellers seeking modern, comfortable, and centrally located stays. The brand’s conversion-friendly model and access to Marriott’s global platforms make it an attractive option for owners and developers in emerging markets.
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