CIC Hospitality, which operates over 30 hotel properties across Europe, including Best Western and Radisson, has teamed up with Bookboost, a leading hospitality engagement platform, to evolve guest communication.
Key Benefits of the Partnership:
- Unified Communication: Bookboost’s Multi-Channel CRM and Unified Inbox allow CIC to manage all guest interactions from one platform.
- Efficiency Gains: Automates 80% of recurring messages and cuts manual work by 20%.
- Personalised Engagement: Uses data-driven tools to tailor messages across email, WhatsApp, and SMS.
- Boosted Performance: Enhances click-through rates and conversions by delivering timely, relevant content.
Leadership Insights
Øyvind Frisak, CCO of CIC Hospitality, emphasised the importance of blending tech with genuine hospitality. Willem Rabsztyn, CEO of Bookboost, praised CIC’s forward-thinking approach and highlighted how their platform supports scalable, personalised guest experiences.
The partnership reflects CIC Hospitality’s commitment to blending digital innovation with human-centric service. By leveraging Bookboost’s capabilities, the group is poised to deliver a seamless digital guest journey while preserving the warmth and personal touch that defines exceptional hospitality.
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