Choice Hotels International, Inc. has introduced a fresh new look for the Radisson Hotels Americas brands, including Radisson, Radisson Blu, and Radisson Individuals, marking a significant step in the ongoing transformation of these iconic names. The updated visual identities, including revamped logos, reflect the rich heritage of these brands while embracing Choice Hotels’ innovative approach to redefining the upscale and upper upscale segments of the hotel industry.
The rebranding comes as part of Choice Hotels’ larger efforts to reposition Radisson-branded properties following its 2022 acquisition of the portfolio. The updates aim to attract upscale travellers and investors while optimising revenue for property owners.
A Visionary Transformation
Indy Adenaw, Senior Vice President and General Manager of Upscale Brands at Choice Hotels, shared the company’s aspirations: “Since our integration of the Radisson brands, we’ve sharpened their propositions to captivate travellers seeking a hotel stay that stands above the rest. This year marks the beginning of our efforts to turn that vision into something tangible on property. We’re committed to further strengthening and distinguishing these brands within an increasingly competitive landscape so owners can be confident they’re gaining a truly great value from their investment.”
Guests can look forward to a range of experiential enhancements this year. Radisson Blu properties, starting with a new hotel in Grenada, will feature sleek, Scandinavian-inspired designs in public spaces and guest rooms, including innovative elements such as a “Get Ready Moment” wall with a vanity and full-sized closet. Premium amenities, such as upgraded bathroom products, will also be introduced at Radisson and Radisson Blu hotels, further elevating the guest experience.
Honouring Heritage, Embracing the Future
The new Radisson logo pays homage to the brand’s American roots, drawing inspiration from the bold uppercase fonts featured on its early hotel signage. Similarly, Radisson Blu’s minimalist logo reflects its heritage as a pioneer in design-forward hospitality, dating back to its debut in Denmark in 1960. Radisson Individuals, meanwhile, adopts a refined, understated logo that highlights the distinct character of its boutique and independent properties.
Expanding the Brand’s Reach
The new branding will soon be visible on property signage and materials at key locations, including the Radisson Hotel El Paso Airport in Texas and the Radisson Blu Fargo in North Dakota. Looking ahead to 2025, Choice Hotels plans to extend Radisson-branded properties to additional leisure destinations, such as Playa Caracol in Panama and San Luis Potosí in Mexico.
To further enhance its portfolio, Choice Hotels is investing in major renovations at flagship properties. The Radisson Blu Mall of America will undergo a $15 million transformation to showcase the updated Radisson Blu brand, while the Radisson Salt Lake City Hotel recently completed a sweeping redesign blending modern interiors with local influences. A second phase of the project, set for completion this year, includes the addition of a new on-site coffee shop, 215 West.
A Bright Future for Radisson Brands
The reimagined Radisson Hotels Americas brands reflect Choice Hotels’ bold vision for the future, blending timeless hospitality with contemporary innovation. As travellers seek elevated, personalised experiences, these refreshed brands are poised to deliver world-class stays that honour their storied past while embracing the demands of a dynamic and competitive marketplace.
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