Choice Hotels International, one of the world’s leading lodging franchisors, has announced a strategic partnership with Bridge, an innovative digital platform, to provide new and existing Choice hotel owners with streamlined access to affordable financing solutions.
Through this collaboration, Choice hoteliers can submit commercial loan requests in as little as 10 minutes via a customised Choice Hotels landing page on the Bridge platform. This digital financing tool utilises advanced technology to digitise and optimise the loan search process, giving qualified borrowers the opportunity to compare rates and terms from over 100 lenders in Bridge’s network.
The lender base offers a diverse range of financing solutions, including SBA, Conventional, Bridge, CPACE, and CMBS loans, sourced from banks, private debt lenders, and direct lending from family offices. Additionally, Bridge enhances the financing process for developers by generating digital offering memorandums and leveraging data to produce comprehensive screening materials for lenders. These innovations work together to accelerate the financing journey for developers.
Dominic Dragisich, Executive Vice President, Operations and Chief Global Brand Officer for Choice Hotels International, emphasised the significance of the partnership: “This collaboration is a win-win for Choice and its hotel owners. Helping our hoteliers obtain and optimise financing for their properties is a high priority, and this agreement with Bridge will give them access to competitive loan offerings through an easy-to-use online interface.”
Choice Hotels will actively promote the availability of the Bridge solution to prospective owners, with a particular focus on participants in the company’s Supporting Ownership Access and Representation (SOAR) program. This initiative is designed to create hotel ownership opportunities for historically underrepresented entrepreneurs who may face financial barriers due to limited exposure to the hospitality industry. Existing owners looking to refinance or secure new loans will also benefit from the Bridge platform.
Rohit Mathur, CEO of Bridge, expressed enthusiasm about the collaboration: “We’re thrilled to partner with Choice Hotels to empower all their developers with streamlined access to capital. Our proprietary technology not only simplifies the financing process but also offers a comprehensive deal analysis-a level of insight traditionally reserved for large, established hoteliers.”
With this partnership, Choice Hotels and Bridge are redefining how hoteliers secure financing, making the process more efficient, accessible, and data-driven for a broad range of hospitality entrepreneurs.
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