Choice Hotels International, Inc., one of the largest lodging franchisors globally, has announced a strategic partnership with Entegra, the world’s leading food group purchasing organisation. This collaboration is set to provide substantial benefits to Choice branded hotel owners by granting them access to over 3,000 suppliers worldwide through Entegra’s cutting-edge digital purchasing platform.
This agreement aims to transform the food purchasing process for Choice Hotels’ franchisees, enabling them to make informed, cost-effective decisions that can improve their business performance while reducing expenses.
Entegra Procurement Services, which operates in ten countries, is well-known for its extensive support of the hospitality industry, including hotels, restaurants, golf and leisure facilities, and senior living communities. As a subsidiary of Sodexo, Entegra leverages its vast purchasing power along with a suite of digital tools, personalised advisory services, and a strong corporate social responsibility program.
Damien Calderini, Global CEO of Entegra, expressed his enthusiasm about the partnership: “We are proud to partner with Choice Hotels, a leading and successful lodging company. Our comprehensive suite of data and digital tools, procurement solutions, and supply-chain expertise will help Choice Hotels provide its franchisees with opportunities to create exceptional hospitality experiences for their guests.”
Anya Kroupnik, Vice President of Procurement at Choice Hotels, highlighted the potential benefits for franchisees: “This agreement with Entegra will bring more value to our brands and franchisees, who can expect better pricing on products and enhanced operational support. This partnership will help us continue to deliver on our promise of reducing the total cost of hotel ownership and improving guest satisfaction.”
Jeff Porterfield, Senior Vice President of Client Services at Entegra, emphasised the ongoing benefits for Choice Hotels’ franchisees: “Our clients choose Entegra for our wide range of products and services and remain with us because we provide numerous ways for them to stay competitive and succeed. We are excited to offer Choice franchisees dedicated service and support, along with access to our innovative technology platform, which will enable greater business intelligence and operational efficiency.”
This partnership represents a significant advancement for Choice Hotels and its franchisees, promising to enhance the guest experience and streamline operations through smart purchasing and dedicated support.
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