Centara Hotels & Resorts, Thailand’s leading hotel operator, has officially launched ‘Centara Life’, a vibrant new brand designed to redefine the guest experience with innovative, guest-centric offerings. Building on the success of Centra by Centara, Centara Life brings a fresh perspective to hospitality, aiming to “Elevate the Essentials” with features that cater to the needs of today’s travellers-couples, families, friends, and solo explorers alike.
The new brand introduces flexibility as its hallmark, starting with a 24-hour stay policy. Guests can check in at any time, whether arriving late at night or early in the morning, and enjoy their room until the same hour on their departure day. This innovative approach removes the stress of rigid check-in and check-out times, giving travellers the freedom to focus on enjoying their stay.
Additionally, Centara Life will offer Flexible Breakfasts served until 4 p.m., allowing guests to enjoy their mornings at their own pace. For those needing a quick snack, the Daily Delights feature free snacks at the hotel’s restaurant, with local specialities that showcase the region’s flavours. For the night owls, Night-time Noodles will be available to satisfy late-night cravings-adding a fun and convenient touch to the guest experience.
Centara Life: Uplifting Everyday Stays
To mark the launch, Centara has introduced the “Centara Life: Uplift Your Everyday” promotion. Guests who book by October 31, 2024, for stays until December 20, 2024, can take advantage of a special offer: stay three nights, pay for just two. Members of CentaraThe1 loyalty program will also enjoy exclusive perks like “buy 1 get 1 free” offers on selected food and drinks and double CentaraThe1 points on every stay.
A New Approach to Hospitality
Centara Life is designed to put the guest’s needs front and centre, offering bright, inviting interiors and social spaces where travellers can relax and interact. With its focus on convenience, comfort, and value for money, Centara Life is set to delight every type of traveller-whether on vacation or a work trip.
Mr. Thirayuth Chirathivat, CEO of Centara Hotels & Resorts, expressed his excitement about the new brand’s potential: “At Centara, we’ve always been committed to delivering exceptional hospitality, drawing on our 40-year heritage of warm, heartfelt Thai service. Centara Life offers guests the chance to enjoy stress-free stays that work with their schedule. We’re excited to partner with destinations across Thailand and beyond to bring this new brand to life.”
A Brand That Listens to Guests
The creation of Centara Life follows extensive research and input from guests, which informed its flexible, guest-friendly design. “We are thrilled to launch Centara Life, a brand that breathes new life into the upper-midscale hotel sector,” said Mr. Tom Thrussell, Vice President of Brand, Marketing & Digital at Centara Hotels & Resorts. “Our goal was to create a brand that eliminates barriers and gives travellers exactly what they want-complete convenience, comfort, and flexibility at an attractive price.” With its fresh new approach, Centara Life is poised to become a favourite among travellers seeking an elevated, yet affordable, hotel experience.
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