Cendyn enhances its business intelligence capabilities by launching CRM analytics supported by AI-driven insights.
Cendyn is a global technology company that has improved its business intelligence solutions through AI-enabled analysis, providing hotels with smarter data and practical commercial insights.
The launch of CRM technologies has revolutionised the data insights of hotel customer relationship management. Artificial intelligence offers hotels timely insights and analysis, enabling them to effectively utilise real-time guest behaviour data to refine their marketing strategies and accurately pinpoint essential business drivers. By transforming complex datasets into clear and concise narratives, hotels can easily recognise trends and take prompt actions.
Following the acquisition of Knowland in October 2024, Cendyn has introduced an AI search capability that further assists hotels in accessing business intelligence. The AI search enables the latest customer trends, allowing hoteliers to input long-form queries, similar to traditional search engines.
This news comes alongside the official expansion of Knowland beyond the US, Middle East, and APAC back into Europe, with London being the first market. Hotels and venues have leveraged the platform to drive total account revenue with data-backed insights, capitalising on growing opportunities in the MICE sector.
“We firmly believe that utilising tools such as AI within our range of solutions will allow our customers to perform their jobs more efficiently and save a considerable amount of time,” said Chris Egan, Chief Product Officer at Cendyn. “AI analysis provides insights into aspects of our customers’ performance that might otherwise be missed.”
By using long-form text for search queries and extracting tangible insights from complex data charts, hoteliers can access quick and accurate insights.
This initiative will shift the industry from static reports to real-time intelligence, resulting in more direct bookings and increased revenue. As an integrated solutions provider, we are consolidating data and leveraging AI for enhanced business optimisation. The AI integration across the Cendyn portfolio equips the hotel industry with powerful solutions, helping hoteliers attract new guests, boost direct bookings, and grow revenue.
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