Brown Hotels, the Mediterranean lifestyle hospitality brand known for its bold design and vibrant guest experiences, has announced a strategic partnership with IDeaS Revenue Solutions, deploying the G3 Revenue Management System (RMS) across multiple properties in Greece. The move marks a significant step in the group’s shift toward data-driven commercial decision-making, with further rollouts planned across its international portfolio spanning Israel, Cyprus, and Croatia.
Elevating Strategy with Intelligent Automation
The adoption of IDeaS G3 RMS enables Brown Hotels to:
- Set rates based on accurate demand forecasts
- Optimise room-type performance and inventory control
- Replace manual reporting with dynamic dashboards
- Drive measurable revenue uplift, especially in premium room categories
“The difference has been like night and day,” said Spiros Ioannou, CEO of Brown Hotels Greece. “We now work with dynamic dashboards that help us quickly identify gaps and manage by exception. It’s made our daily work far more strategic and meaningful.”
Seamless Integration and Scalable Growth
The implementation was smooth, supported by online training and live virtual sessions, allowing teams to quickly understand and apply the system’s recommendations. The platform integrates seamlessly with Brown Hotels’ existing tech stack, supporting both operational efficiency and strategic growth.
“Practice has led to expertise,” Ioannou added. “We selected IDeaS for its reputation, and it has not disappointed.”
A Broader Industry Shift
The partnership reflects a growing trend in hospitality toward sophisticated, AI-powered tools that replace intuition with precision.
“Hotels of all sizes are moving away from gut-feel decision-making,” said Michael McCartan, Area Vice President, EMEA at IDeaS. “We’re proud to support Brown Hotels as they continue to grow and innovate in vibrant urban and resort markets.”
Supporting Long-Term Commercial Strategy
As part of Brown Hotels’ wider commercial roadmap, the integration of IDeaS G3 RMS plays a central role in achieving top-line objectives, enhancing forecast accuracy, and enabling a more strategic approach to pricing and inventory management.
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