Bingtrip, one of China’s leading B2B online travel agencies (OTAs), has announced a strategic technology partnership with Trip Affiliates Network (TA Network), a Singapore-based provider of turnkey travel infrastructure solutions.
This collaboration aims to supercharge Bingtrip’s two-way API distribution capabilities, enabling real-time hotel content delivery, dynamic pricing, and automated booking workflows for hotels, destination management companies (DMCs), and ancillary service providers.
The integration of TA Network’s cloud-native connectivity stack will allow Bingtrip to orchestrate seamless transactions across B2B and reseller interfaces, enhancing scalability, speed, and precision.
Meeting the Demands of a Booming Travel Market
With China’s outbound travel projected to exceed 140 million trips in 2025 and domestic tourism generating over RMB 6 trillion annually, the need for intelligent, API-driven distribution has never been greater. This partnership directly addresses that demand, empowering travel buyers to access a broader, real-time hotel network through automated, cost-efficient processes.
“Our API-first infrastructure enables seamless communication between supply and demand channels,” said David Lai, Regional Director of Ecosystem & Client Acquisition at TA Network. “We’re helping Bingtrip scale hotel inventory acquisition, accelerate response times, and reduce manual reconciliation”.
A Platform for Precision, Agility, and Scale
Through this integration, Bingtrip will gain access to TA Network’s suite of microservices, including:
- Real-time inventory synchronisation
- Smart rate mapping tools
- Dynamic pricing engines
- Automated booking and reconciliation systems
“TA Network’s robust ecosystem aligns with our commitment to precision and agility,” said Sulin Qian, Founder and CEO of Bingtrip. “This strengthens our ability to offer diversified hotel content and instant booking confirmation, especially across complex regional markets”.
Benefits for Hotels and Travel Sellers
Hotels integrated via this platform will benefit from:
- Broader visibility across Bingtrip’s reseller base
- Faster time-to-market
- Improved yield management
- Streamlined operations and reduced overhead
The partnership is expected to redefine B2B digital operations in the region, combining Bingtrip’s market reach and transactional volume with TA Network’s enterprise-grade infrastructure to deliver smarter, more scalable travel solutions.
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