Ayala Land Hospitality (ALH), the hospitality division of Ayala Land, Inc., has announced a strategic partnership with IDeaS, a SAS company and global leader in revenue management solutions, to accelerate its commercial transformation and enhance profitability across its hotel and resort brands.
Following a rigorous evaluation process, ALH selected the IDeaS G3 Revenue Management System (RMS) to power smarter pricing, forecasting, and operational agility across its flagship brands, including Seda Hotels and El Nido Resorts.
The partnership reflects ALH’s commitment to modernising its commercial infrastructure and future-proofing its operations in a rapidly evolving hospitality landscape.
“Partnering with IDeaS supports our long-term vision of building a more intelligent, responsive, and performance-driven hospitality organisation,” said George Aquino, President and CEO of Ayala Land Hospitality. “As we scale across diverse market segments and geographies, we need systems that help us make better decisions faster.”
The IDeaS G3 RMS will enable ALH to dynamically respond to market shifts, optimise pricing strategies, and free up operational bandwidth for more strategic, guest-focused initiatives. The system’s predictive analytics and automation capabilities are designed to deliver measurable impact across revenue streams and property types.
“Their vision for modern, data-driven hospitality aligns with our mission to empower the industry with intelligent solutions,” added Jurgen Ortelee, Managing Director of APAC at IDeaS.
This move is part of a broader investment strategy by ALH, which includes digital upgrades, guest experience platforms, and loyalty programme enhancements. With over 4,000 rooms across urban and island destinations, ALH is one of the Philippines’ largest hospitality players and continues to expand in line with major infrastructure developments and tourism growth.
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