Marriott Bonvoy’s vibrant lifestyle brand, Aloft Hotels, has officially launched Aloft Istanbul Karaköy, marking its debut in Istanbul and second property in Türkiye. Located in one of the city’s most dynamic cultural districts, the hotel brings Aloft’s signature blend of urban-inspired design, creative energy, and social connectivity to the heart of Karaköy.
A Creative Hub in the Heart of the City
Infused with the artistic spirit of Karaköy, the hotel’s interiors feature electric blues, neon accents, and raw textures, complemented by curated artwork from local talents such as Serap Sokol and Ecem Dilan Kose, under the direction of Elif Ece Kazan. The result is a visual narrative that celebrates the neighbourhood’s creative pulse.
“Driven by bold expression, Aloft Istanbul Karaköy is a place for creative self-expressers to connect, collaborate and feel inspired,” said Sandra Schulze-Potgieter, Vice President, Premium and Select Brands, EMEA, Marriott International.
Urban-Inspired Comfort and Style
The hotel offers 107 loft-style guestrooms and suites, each designed with high ceilings, plush platform beds, and playful artwork. Guests can enjoy:
- 55-inch LED TVs
- Walk-in rainfall showers
- Custom bath amenities
- Studios tailored for families and pet-friendly stays through Camp Aloft and Arf (Animals Are Fun) programmes
Social Spaces and Signature Experiences
Aloft Istanbul Karaköy features vibrant communal areas including:
- WXYZ® Bar with live music and signature cocktails
- All-day dining restaurant with international cuisine and a terrace overlooking the city
- Re:fuel by Aloft℠, a 24/7 grab-and-go market
- Re:charge℠ gym, open day and night
- Meeting room for up to 12 guests with cutting-edge A/V tech and fast Wi-Fi
“The hotel offers a fresh experience that reflects the creative energy of Karaköy,” said Zeren Ozturk, General Manager.
A Gateway to Istanbul’s Cultural Scene
Perfectly positioned near Galata Tower, Istanbul Modern, and Bankalar Caddesi, the hotel provides easy access to the city’s cruise port, museums, dining, and shopping. Aloft Istanbul Karaköy is set to become a lively social hub for travellers seeking a modern, expressive stay in one of Istanbul’s most eclectic neighbourhoods.
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