Alivaa Hotels & Resorts has announced a strategic investment in Xenious Hotels, formally launching Xenious as a distinct brand under Alivaa. The integration marks a pivotal step in Alivaa’s multi-brand expansion strategy, aimed at serving a broader number of travellers across the country.
With this move, Alivaa now operates under three clearly defined brands:
- Alivaa – Contemporary lifestyle stays
- Hoften – Modern stays tailored for the young traveller
- Xenious – Dependable, quality accommodation for business and leisure
The investment reflects Alivaa’s commitment to building one of the fastest-growing mid-market hospitality platforms in India. Currently operating 16 hotels, the group has outlined an ambitious roadmap to scale to 100 properties within five years, spanning key urban and leisure destinations.
“This deal is more than just an expansion, it is a decisive step toward our mission of building one of the fastest-growing mid-market hospitality platforms in India,” said Mr Vikramjit Singh, Chairman & Managing Director, Alivaa Hotels & Resorts. “Xenious is known for its warm service, well-maintained properties, and fine dining. By integrating it into our portfolio, we will amplify its strengths and bring high-quality hospitality to more markets across India.”
“Our investment in Xenious Hotels reflects our focus on building a scalable mid-market brand,” added Mr Inder Batra, Co-founder of Alivaa Hotels & Resorts. “Together with the Xenious team, we aim to set new standards in affordable hospitality by combining their local expertise with our operational excellence.”
Mr Sanjay Kaw, Owner of Xenious Hotels, commented: “We are thrilled to partner with Alivaa Hotels & Resorts. This collaboration opens new doors for Xenious, allowing us to enhance guest experiences while benefitting from Alivaa’s strategic vision and operational strength.”
The partnership underscores Alivaa’s long-term commitment to scaling with purpose, offering differentiated experiences, and building a resilient, future-ready hospitality platform. With Xenious now part of the fold, Alivaa is poised to redefine mid-market hospitality across India.
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