YOTEL, the global hotel brand known for its innovative approach to hospitality, has announced that its majority shareholder, the Al-Bahar Group, has acquired an additional 30% stake in the company. This stake was previously held by Starwood Capital Group, a global investment firm specialising in real estate. As a result, the Al-Bahar Group now owns more than 95% of YOTEL.
Building on Success
Talal Al Bahar, Chairman of YOTEL and the Al-Bahar Group, expressed his enthusiasm for the company’s growth and achievements over the past 15 years. He highlighted YOTEL’s transformation from a small venture into a profitable, self-sustaining global brand with an expanding portfolio.
“We are grateful to Starwood Capital for their support over the last eight years. Their partnership has played a key role in YOTEL’s success,” he said. “This additional investment reflects our confidence in YOTEL’s future. We will continue expanding our brand, franchise model, and market reach while investing in standout development opportunities.”
A Stronger Position for Growth
Hubert Viriot, CEO of YOTEL, emphasised how the increased investment enhances YOTEL’s competitiveness and financial agility. He noted that the company is now one of the few independent, global hotel brands operating with an asset-light structure.
“This investment strengthens our foundation and positions us well for future growth. With a strong senior team and an advanced operational platform, we are ready to accelerate expansion. By 2030, we aim to double our portfolio to 15,000 rooms worldwide,” Viriot added.
A Key Partnership in Hospitality
Tim Abram, Managing Director and Global Co-Head of Hotels at Starwood Capital, expressed appreciation for YOTEL’s progress over the years.
“YOTEL has grown tremendously, and we are proud to have been part of that journey. We wish the company every success as it moves into its next phase of development,” Abram said.
During its partnership with Starwood Capital, YOTEL expanded from six properties to 34 in prime locations across the world. Starwood Capital remains invested in the brand, continuing as the owner of two YOTEL properties.
As YOTEL moves forward, the Al-Bahar Group’s increased investment will support its ambitious expansion strategy, ensuring further innovation and long-term success in the hospitality industry.
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