Accor, one of the world’s leading hospitality groups, is set to launch a new digital meetings & events platform that will unite 5,600 hotels worldwide. The system will offer an inventory of 2.5 million square meters of event space and 800,000+ guestrooms, giving clients a seamless booking experience for meeting venues, accommodation, and catering services.
Transforming Event Planning
Designed to streamline corporate and group bookings, the platform provides:
- Self-service access for clients to browse and book meeting spaces.
- Integrated sales & catering services for a complete event experience.
- Loyalty rewards through ALL Accor, allowing members to earn benefits.
Launch Timeline & Key Features
The pre-launch version is expected in late 2025, initially offering:
- Sales team integration with Salesforce.
- Online bookings for small accommodation groups (up to 30 rooms).
By early 2026, expanded features will include:
- Booking capabilities for meeting rooms and residential seminars.
- Connectivity with external channels for broader accessibility.
Technology Partners Enhancing the Platform
Accor is enhancing its meetings & events platform by integrating MeetingPackage, a top-tier reservation system that seamlessly connects sales & catering tools to its website and external channels.
MeetingPackage’s new digital ecosystem, developed in collaboration with renowned technology providers, will streamline event booking, pricing, and management, ensuring a smooth experience for corporate clients across Accor’s global portfolio, along with leading technology providers like:
Oracle OPERA Cloud Sales & Event Management – A cloud-based application for comprehensive hotel operations.
- Backyou – Supports meetings & events hotels across Europe and North Africa.
- iVvy – The preferred solution for Accor hotels in Asia Pacific, Middle East, Africa, and the Americas.
- Amadeus Delphi – Specialised in premium and luxury hotels, already adopted by 250+ Accor properties.
The Importance of In-Person Meetings
Julien Houdebine, Chief Sales & Revenue Officer at Accor, commented: “Our new platform makes Accor’s event venues more accessible, reinforcing the value of in-person meetings. Studies show that face-to-face interactions drive higher revenue and improve employee wellbeing, this system will simplify planning while rewarding our guests.”
The Business Travel Industry’s Strong Growth
According to market research:
- Business travel spending is projected to reach $2 trillion by 2028.
- Corporate travel expenditure is expected to grow to $1.4 trillion by 2026 (GBTA & Mastercard survey).
Accor’s Global Hospitality Expansion
With a leadership presence in Europe, the Middle East, Latin America, and Asia-Pacific, Accor continues to expand partnerships and introduce tailored solutions. Its diverse portfolio includes 45+ hospitality brands, ranging from luxury to economy, such as Raffles, Fairmont, Sofitel, Pullman, Novotel, Mercure, and ibis, as well as lifestyle brands like The Hoxton, Mama Shelter, and SLS.
This new digital meetings & events platform is expected to redefine business travel and corporate event planning, making it easier, more rewarding, and fully integrated with Accor’s global hospitality network.
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