In a significant milestone for digital collaboration, three iconic French companies-Pernod Ricard, JCDecaux, and Accor-have announced a groundbreaking partnership to further enhance the innovative Data Portal. The announcement was made last night at Pernod Ricard’s Paris headquarters, marking the formalisation of this three-way collaboration.
The Data Portal, originally developed by Pernod Ricard in 2015, serves as a centralised hub, streamlining access to diverse global data sources for participating organisations. Since September 2022, Pernod Ricard and JCDecaux have worked hand-in-hand to refine this cutting-edge solution, sharing expertise and improving the platform’s capabilities without ever exchanging data between the companies.
This latest chapter in the Data Portal’s journey welcomes Accor, the world-leading hospitality group, into the fold. By combining their unique perspectives and expertise, the three companies aim to supercharge the platform, positioning it as an indispensable tool in their respective digital transformations.
Harnessing the Power of Data
The partnership comes at a time when the hospitality sector, in particular, is navigating an era of data abundance. For Accor, the Data Portal offers transformative potential-from tailoring guest experiences through personalised marketing to optimising pricing strategies and tracking environmental data to advance their ESG goals.
Accor’s CEO and Chairman, Sébastien Bazin, remarked, “In a world where data has become the jewel in the crown of the customer experience, joining forces with Pernod Ricard and JCDecaux is an incredible opportunity. By collectively making our data smarter and more accessible, we’re equipping ourselves to face the future with confidence and ambition.”
Driving Innovation Together
For JCDecaux, a pioneer in outdoor advertising, the partnership represents a shared commitment to innovation. Jean-Charles Decaux, Co-CEO, expressed enthusiasm, stating, “The Data Portal has already been a cornerstone of our digital transformation. Welcoming Accor into this partnership is a testament to the platform’s potential, and we’re confident that this collaboration will unlock even greater possibilities.”
Similarly, Pernod Ricard’s CEO, Alexandre Ricard, highlighted the tangible impact the platform has had on his teams, noting, “The synergies with JCDecaux have been game-changing for our data capabilities. Adding Accor to the equation only strengthens this incredible digital tool.”
A Shared Vision for the Future
As the three companies join forces, the Data Portal is set to evolve further, incorporating new features and refining existing ones like the data catalogue and business glossary. This collective effort will ensure that the platform not only meets the growing demands of today but also anticipates the challenges of tomorrow.
The partnership underscores the power of collaboration in a data-driven world, showcasing how shared innovation can unlock immense value across industries. With this alliance, Pernod Ricard, JCDecaux, and Accor are setting the stage for a new era of digital transformation-one where data truly drives success.
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