In a move to modernise its guest experience, the family-owned Hotel Simmerlwirt in Tyrol, Austria, has partnered with Mews, a leading hospitality cloud platform. The collaboration aims to bring seamless automation to Simmerlwirt’s Apartments by Simmerlwirt properties, enhancing efficiency and convenience for both guests and staff.
Nestled in the breathtaking Austrian Alps, Hotel Simmerlwirt has long been a favourite for visitors seeking year-round mountain adventures, from skiing in the winter to paragliding in the summer. Despite its idyllic, traditional setting, the hotel is looking firmly to the future with the adoption of digital technologies such as embedded payments and mobile keys.
“We spoke with a lot of PMS providers, and Mews was our clear favourite when it comes to modernising guest and staff experiences,” said Simon Seisl jun., Senior Business Development Manager at Hotel Simmerlwirt. “Having a single platform that handles all our core operations was a top priority for us. It allows our team to work more efficiently and confidently, with high-quality support always available when needed.”
The digital transformation centres on providing guests with a smoother, more consistent experience. Digital conveniences like online check-in and mobile keys, accessible directly via a smartphone browser without requiring additional apps, are central to this effort.
A standout feature is the Mews Digital Key, which operates via secure Bluetooth. The key can be shared with guests using platforms like WhatsApp or iMessage, requiring no logins. Importantly, the system updates automatically, revoking access rights the moment a guest checks out. This simple yet sophisticated technology not only saves time for guests but also streamlines operations for staff.
“We always love to see innovation, particularly in areas where hospitality often clings to traditional methods,” said Matt Welle, CEO of Mews. “Forward-thinking brands like Simmerlwirt are better equipped to meet changing guest expectations while building more dynamic, successful businesses-both in terms of revenue and the experiences they offer.”
For Simmerlwirt, this shift represents more than just a technological upgrade; it’s about reimagining the guest journey in a way that blends modern convenience with the charm of the Alps. Whether it’s unlocking a room with a tap or checking in from the comfort of home, guests can now look forward to a holiday that’s as seamless as it is memorable.
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