Agenda
8:00AM TO 8:50AM
Registration, Arrival Breakfast, and Networking
Kickstart your day with registration, a welcome breakfast, and the chance to network with fellow attendees, sponsors, and exhibitors. Build meaningful connections before the main sessions commence.
8:50AM TO 9:00AM
Welcome Address
A senior executive will deliver a visionary speech, setting the tone for the day and exploring how digital dynamics can reshape guest experiences and redefine the future of the hotel sector.
Mirja Braun, General Manager/ CEO, CLARION HOTEL ARLANDA AIRPORT TERMINAL
9:00AM TO 9:30AM
Keynote Panel Session: Shaping the Future of Guest Experience
Senior Executives in Guest Experience will provide visionary insights into the long-term evolution of guest experiences in the hotel industry, supported by a compelling case study that highlights innovative strategies and their real-world impact.
Hara Poucha, Sr. Director Brand Strategy & Guest Experience, RADISSON HOTEL GROUP
Brent Gibbs, Global Director of Brand Experience, GENERATOR
9:30AM TO 9:50AM
Enhancing Guest Experience with PMS Technology
In this session, Markus will show how modern property management systems improve guest satisfaction, streamline operations, and boost revenue. With four years at Mews and a background managing award-winning hotels, Markus will share practical insights for hoteliers to adopt innovative tech and stay competitive.
Markus Levin, Sales Director Northern Europe, MEWS
9:50AM TO 10:20AM
Addressing Current Trends and Challenges shaping the future of Hotel Guest Experience
Case Studies by Hoteliers and Industry Leaders:
Case Study 1: Creating Seamless Experiences: How Hybrid Design Meets Modern Guest Needs
Minna Hurme, Head of Design, VALO HOTEL & WORK
Case Study 2: Elevating Experiences: How ADR Growth Transforms the Guest Journey
Marta Varela, Director of Revenue Strategy, Brown Hotels
Case Study 3: Coming soon
Networking Slot - 1-2-1 Pre-Arranged Meetings between Hoteliers & Suppliers
10:20AM TO 10:35AM - 1-2-1 Meeting Slot 1
10:35AM TO 10:50AM - 1-2-1 Meeting Slot 2
Arrange your 1-2-1 meeting via our App, 4 weeks before the event.
• This networking session provides a unique opportunity for hoteliers and sponsors to collaborate on shaping the future of guest experiences. Use our event app to schedule personalised 1-2-1 meetings to discuss innovative strategies, share insights, and explore solutions that enhance the guest journey.
• The meeting scheduling feature will go live 4 weeks before the event. Please ensure you download the app, complete your profile, and plan your meetings in advance to make the most of this valuable networking opportunity.
• The App is only available for registered attendees.
10:50AM TO 11:10AM
Morning Coffee and Networking
Take a mid-morning break to enjoy coffee while connecting with Fellow Attendees, Peers and Suppliers. This is an excellent opportunity to explore tailored solutions and experience live technology demonstrations designed to enhance your hotel operations and guest experience.
11:10PM TO 11:25PM
Driving Venue Booking Innovation: Real-World Success Stories
In this session, Andrea Fiumana will highlight how MeetingPackage’s platform enhances venue booking. Through compelling case studies, Andrea will show how innovative technology boosts guest satisfaction and streamlines operations, offering hoteliers practical ideas to adopt smart solutions.
Andrea Fiumana, CCO, MEETINGPACKAGE
Networking Slot - 1-2-1 Pre-Arranged Meetings between Hoteliers & Suppliers
11:30AM TO 11:45AM - 1-2-1 Meeting Slot 3
11:45AM TO 12:00PM - 1-2-1 Meeting Slot 4
12:00PM TO 12:15PM - 1-2-1 Meeting Slot 5
Arrange your 1-2-1 meeting via our App, 4 weeks before the event.
12:15PM TO 12:45PM
Panel Discussion
Interdepartmental Collaboration: Breaking Silos to Elevate Guest Experiences
• This panel will explore how different hotel departments such as wellness, front office, housekeeping, room operations, F&B, IT, marketing, revenue management, and meetings & events work together to ensure smooth operations and enhance guest satisfaction. Panellists will share case studies on aligning efforts, managing occupancy, and integrating real-time feedback. Learn how teamwork can drive personalisation, boost revenues, and create unforgettable experiences.
12:45PM TO 1:30PM
Lunch and Networking
Savour an amazing lunch while networking with fellow attendees, sponsors, and exhibitors.
1:30PM TO 1:40PM
Innovation Spotlight Sponsor
Hoteza & Roomio
Pål Byberg, VP Major Accounts, HOTEZA
1:45PM TO 2:15PM
Fireside Chat
Innovative Collaborations: Shaping Tomorrow’s Guest Experience
• Fireside Chat: Casual conversation with industry leaders on successful collaborations.
- • Audience Q&A: Attendees engage directly with speakers.
Networking Slot - 1-2-1 Pre-Arranged Meetings between Hoteliers & Suppliers
2:20PM TO 2:35PM - 1-2-1 Meeting Slot 6
2:35PM TO 2:50PM - 1-2-1 Meeting Slot 7
2:35PM TO 2:50PM - 1-2-1 Meeting Slot 8
Arrange your 1-2-1 meeting via our App, 4 weeks before the event.
2:55PM TO 3:30PM
Panel Discussion
What Do Guests Really Want? Understanding Evolving Expectations
• This panel brings together industry experts to explore the ever-changing expectations of modern hotel guests. Panellists will share insights and case studies on how hoteliers can adapt to trends such as personalisation and seamless digital experiences. The discussion will address key questions, including:
- • What do guests value most in their hotel experience today?
- • How can hotels balance technology and the human touch to exceed expectations?
- • What innovations are reshaping the guest journey?
3:30PM TO 3:50PM
Afternoon Coffee and Networking
• Recharge during the afternoon coffee break and connect with fellow attendees, peers, and suppliers. Use this time to explore tailored strategies and experience cutting-edge technology in action, designed to enhance your guest experience and streamline hotel operations.
3:50PM TO 4:20PM
Panel Discussion
Enhancing Guest Experience: The Role of Loyalty Programs and Revenue Management
• This panel will highlight the critical roles loyalty programs and revenue management play in driving profitability while ensuring guest satisfaction. Panellists will include senior executives in loyalty programs and revenue management from hotels and vendors who will share case studies and insights into:
- • Balancing dynamic pricing strategies with guest value perception.
- • Utilising data analytics to optimise room revenue and ancillary sales.
- • Encouraging direct bookings through targeted pricing, loyalty programmes, and personalised offers to maximise margins and build stronger guest relationships.
- • Coordinating with marketing, sales, and operations teams to align revenue goals with guest-centric strategies.
Håvard Uglem Hovdahl, VP Loyalty, Strawberry
4:20PM TO 4:40PM
Building Hotels Brands with AI and Guest Journey
• Tomas will explore how marketing strategies are evolving to meet the expectations of today’s tech-savvy, experience-driven travellers.
Tomas will share successful campaigns, innovative strategies, and insights into personalisation and brand storytelling.
Topics will cover:
• Leveraging social media and digital platforms to attract and engage guests.
• Using data and analytics to create personalised marketing campaigns.
• Integrating sustainability and community involvement into brand messaging.
Tomas Bäcklund, Chief Marketing Officer, ELITE HOTELS OF SWEDEN AB
4:40PM TO 5:10PM
Closing Panel - The Future of Hotels: Trends Shaping 2026 and Beyond
• This forward-looking panel will explore emerging trends and innovations poised to redefine the hospitality industry in 2026 and beyond. Panellists, including futurists, analysts, and hotel executives, will discuss:
• The evolving role of technology in personalising guest experiences.
• Sustainability initiatives that will shape the industry’s future.
• The impact of changing traveller behaviours and market dynamics on hotel operations and strategy.
Daniel Lister, Consultant
Stephen Meinich-Bache, CEO, CLASSIC NORWAY HOTELS