Agenda
Agenda - Winter Hotel Glow: Crafting Magical Guest Experiences
8:00AM TO 8:50AM
Winter Arrival: Registration, Festive Breakfast, and Meet Santa
Kickstart your day with registration, a welcome breakfast, and the chance to network with fellow attendees, sponsors, and exhibitors. Build meaningful connections before the main sessions commence.
8:50AM TO 9:00AM
Welcome Address: Lighting the Christmas Star
A senior executive will deliver a visionary speech, setting the tone for the day and exploring how digital dynamics can reshape guest experiences and redefine the future of the hotel sector.
Mirja Braun, General Manager/ CEO, CLARION HOTEL ARLANDA AIRPORT TERMINAL
9:00AM TO 9:30AM
Keynote Panel: Crafting a Winter Guest Experience Wonderland
Senior Executives in Guest Experience will provide visionary insights into the long-term evolution of guest experiences in the hotel industry, supported by a compelling case study that highlights innovative strategies and their real-world impact.
Hara Poucha, Sr. Director Brand Strategy & Guest Experience, RADISSON HOTEL GROUP
Brent Gibbs, Global Director of Brand Experience, GENERATOR
9:30AM TO 9:50AM
Enhancing Guest Experience with PMS Technology: A Winter Efficiency Glow
In this session, Markus will show how modern property management systems improve guest satisfaction, streamline operations, and boost revenue. With four years at Mews and a background managing award-winning hotels, Markus will share practical insights for hoteliers to adopt innovative tech and stay competitive.
Markus Levin, Sales Director Northern Europe, MEWS
9:50AM TO 10:20AM
Winter Trends and Challenges Shaping the Future of Hotel Guest Experiences
Festive Case Studies by Hoteliers and Industry Leaders:
Case Study 1: A Cosy Hybrid Haven: Blending Holiday Comfort with Modern Need
Minna Hurme, Head of Design, VALO HOTEL & WORK
Case Study 2: Elevating the Holiday Journey: ADR Growth with a Festive Twist
Marta Varela, Director of Revenue Strategy, Brown Hotels
Case Study 3: Coming soon
Networking Slot - 1-2-1 Pre-Arranged Meetings between Hoteliers & Suppliers
10:20AM TO 10:35AM - 1-2-1 Meeting Slot 1
10:35AM TO 10:50AM - 1-2-1 Meeting Slot 2
Arrange your 1-2-1 meeting via our App, 4 weeks before the event.
• This networking session provides a unique opportunity for hoteliers and sponsors to collaborate on shaping the future of guest experiences. Use our event app to schedule personalised 1-2-1 meetings to discuss innovative strategies, share insights, and explore solutions that enhance the guest journey.
• The meeting scheduling feature will go live 4 weeks before the event. Please ensure you download the app, complete your profile, and plan your meetings in advance to make the most of this valuable networking opportunity.
• The App is only available for registered attendees.
10:50AM TO 11:10AM
Connect & Refresh: A Festive Pause
Enjoy festive refreshments while networking with peers, suppliers, and sponsors from across Europe. Discover tailored solutions and live tech demos to enhance hotel operations and guest experiences.
11:10PM TO 11:25PM
Driving Venue Booking Innovation: A Snowflake of Success
Andrea Fiumana showcases how *MeetingPackage*’s platform transforms venue bookings with a festive flair for European hotels. Through real-world case studies from across the continent, discover how innovative technology enhances guest satisfaction and streamlines operations during the busy holiday season.
Andrea Fiumana, CCO, MEETINGPACKAGE
Networking Slot - 1-2-1 Pre-Arranged Meetings between Hoteliers & Suppliers
11:30AM TO 11:45AM - 1-2-1 Meeting Slot 3
11:45AM TO 12:00PM - 1-2-1 Meeting Slot 4
12:00PM TO 12:15PM - 1-2-1 Meeting Slot 5
Arrange your 1-2-1 meeting via our App, 4 weeks before the event.
12:15PM TO 12:45PM
Panel Discussion
Unwrapping Seamless Guest Experiences Through Collaboration
• This panel explores how hotel departments—wellness, front office, housekeeping, F&B, IT, marketing, and more—collaborate to create a cohesive, holiday-inspired guest experience across European hotels. Panellists share festive case studies from diverse markets on aligning efforts, managing occupancy, and integrating real-time feedback to deliver personalised, memorable stays during the Christmas season.
Custódio Barreiros, Founder & CEO, EIP MGT
Sara McKinven Höök, Group Revenue Director, ORASCOM HOTELS MANAGEMENT
12:45PM TO 1:30PM
Festive Lunch and Networking
Savour a delightful Christmas-themed lunch featuring European holiday specialities. Network with fellow attendees, sponsors, and exhibitors from across the continent in a warm, festive atmosphere under the glow of holiday decorations.
1:30PM TO 1:40PM
Innovation Spotlight: A Gift of Technology
Pål Byberg, VP Major Accounts, HOTEZA
1:45PM TO 2:15PM
Fireside Chat
Warming Up Tomorrow’s Guest Experience
Join a cosy, Christmas-inspired fireside chat with hotel industry leaders from across Europe discussing innovative collaborations that shape festive guest experiences. Engage directly with speakers through an audience Q&A session.
Networking Slot - 1-2-1 Pre-Arranged Meetings between Hoteliers & Suppliers
2:20PM TO 2:35PM - 1-2-1 Meeting Slot 6
2:35PM TO 2:50PM - 1-2-1 Meeting Slot 7
2:35PM TO 2:50PM - 1-2-1 Meeting Slot 8
Arrange your 1-2-1 meeting via our App, 4 weeks before the event.
2:55PM TO 3:30PM
Panel Discussion
What Do Guests Wish for This Christmas?
Hotel industry experts from across Europe unpack the evolving expectations of modern hotel guests during the holiday season. Through festive case studies from diverse markets, learn how to balance technology and the human touch to create personalised, magical experiences. Key questions include:
- – What do guests value most in their Christmas hotel experience?– How can hotels blend festive technology with holiday warmth across Europe?– What innovations are shaping the winter guest journey in diverse markets?
3:30PM TO 3:50PM
Afternoon Glögg and Networking Break
• Recharge with traditional Swedish glögg (mulled wine) and festive treats. Connect with peers and suppliers, and explore cutting-edge technology demonstrations designed to enhance hotel guest experiences and streamline operations during the Christmas season.
3:50PM TO 4:20PM
Panel Discussion
Loyalty Programmes and Revenue Management Under the Mistletoe
• This panel explores how loyalty programmes and revenue management drive profitability while creating festive guest satisfaction in European hotels. Panellists share holiday-themed case studies from across the continent on dynamic pricing, data analytics, and personalised offers to build stronger guest relationships during the Christmas season.
Håvard Uglem Hovdahl, VP Loyalty, Strawberry
4:20PM TO 4:40PM
Building Hotel Brands with AI: A Winter Guest Journey
• Tomas Bäcklund shares how *Elite Hotels of Sweden* uses AI to create festive, personalised guest journeys that enhance the holiday experience across European markets.
Tomas Bäcklund, Chief Marketing Officer, ELITE HOTELS OF SWEDEN AB
4:40PM TO 5:10PM
Closing Panel: A Winter Vision for Hotels in 2026 and Beyond
• This forward-looking panel explores emerging trends shaping the European hotel industry during the festive season and beyond. Panellists discuss technology, sustainability, and changing traveller behaviours to create magical guest experiences in 2026 and beyond across diverse European markets
Daniel Lister, Consultant
Stephen Meinich-Bache, CEO, CLASSIC NORWAY HOTELS