10 Sep 2025 Stockholm

Clarion Hotel Arlanda,
Airport Terminal

10 Sep 2025 Stockholm

Clarion Hotel Arlanda Airport Terminal

Agenda

8:00AM TO 8:50AM

Registration, Arrival Breakfast, and Networking

Kickstart your day with registration, a welcome breakfast, and the chance to network with fellow attendees, sponsors, and exhibitors. Build meaningful connections before the main sessions commence.

8:50AM TO 9:00AM

Welcome Address

A senior executive will deliver a visionary speech, setting the tone for the day and exploring how digital dynamics can reshape guest experiences and redefine the future of the hotel sector.

9:00AM TO 9:30AM

Keynote Panel Session: Shaping the Future of Guest Experience

Senior Executives in Guest Experience will provide visionary insights into the long-term evolution of guest experiences in the hotel industry, supported by a compelling case study that highlights innovative strategies and their real-world impact.

Hara Poucha, Sr. Director Brand Strategy & Guest Experience, RADISSON HOTEL GROUP

Brent Gibbs, Global Director of Brand Experience, GENERATOR

9:30AM TO 9:50AM

Mews - Diamond Sponsor

9:50AM TO 10:20AM

Addressing Current Trends and Challenges shaping the future of Hotel Guest Experience

Case Studies by Hoteliers and Industry Leaders:

Case Study 1: Creating Seamless Experiences: How Hybrid Design Meets Modern Guest Needs

Synopsis: Learn how VALO Hotel & Work optimises guest satisfaction for business and family travellers through a dual-concept model that blends hotel accommodations with co-working spaces. The case study focuses on design solutions, guest insights, sustainability initiatives, and operational successes that deliver comfort and practicality for all.

Minna Hurme, Head of Design, VALO HOTEL & WORK

Case Study 2: Innovative Wi-Fi Solutions in Hotels

Case Study 3: Strategies for Competitive Room Pricing

Networking Slot - 1-2-1 Pre-Arranged Meetings between Hoteliers & Suppliers

10:20AM TO 10:35AM - 1-2-1 Meeting Slot 1

10:35AM TO 10:50AM - 1-2-1 Meeting Slot 2

Arrange your 1-2-1 meeting via our App, 4 weeks before the event.

• This networking session provides a unique opportunity for hoteliers and sponsors to collaborate on shaping the future of guest experiences. Use our event app to schedule personalised 1-2-1 meetings to discuss innovative strategies, share insights, and explore solutions that enhance the guest journey. 

• The meeting scheduling feature will go live 4 weeks before the event. Please ensure you download the app, complete your profile, and plan your meetings in advance to make the most of this valuable networking opportunity.

• The App is only available for registered attendees.

10:50AM TO 11:10AM

Morning Coffee and Networking

Take a mid-morning break to enjoy coffee while connecting with Fellow Attendees, Peers and Suppliers. This is an excellent opportunity to explore tailored solutions and experience live technology demonstrations designed to enhance your hotel operations and guest experience.

11:10PM TO 11:25PM

MeetingPackage - Innovation Spotlight Sponsor

• In this session, we will highlight a cutting-edge innovation in the hotel industry, showcasing a specific technological advancement or practice that has the potential to transform guest experiences. 

• This will be followed by a detailed case study discussion where we examine real-world application and outcomes of the innovation.

Andrea FiumanaCCO, MEETINGPACKAGE

 

Networking Slot - 1-2-1 Pre-Arranged Meetings between Hoteliers & Suppliers

11:30AM TO 11:45AM - 1-2-1 Meeting Slot 3

11:45AM TO 12:00PM - 1-2-1 Meeting Slot 4

12:00PM TO 12:15PM - 1-2-1 Meeting Slot 5

Arrange your 1-2-1 meeting via our App, 4 weeks before the event.

12:15PM TO 12:45PM

Panel Discussion

Interdepartmental Collaboration: Breaking Silos to Elevate Guest Experiences

• This panel will explore how different hotel departments such as wellness, front office, housekeeping, room operations, F&B, IT, marketing, revenue management, and meetings & events work together to ensure smooth operations and enhance guest satisfaction. Panellists will share case studies on aligning efforts, managing occupancy, and integrating real-time feedback. Learn how teamwork can drive personalisation, boost revenues, and create unforgettable experiences.

12:45PM TO 1:30PM

Lunch and Networking

Savour an amazing lunch while networking with fellow attendees, sponsors, and exhibitors. 

1:30PM TO 1:40PM

Hoteza - Innovation Spotlight Sponsor

1:45PM TO 2:15PM

Fireside Chat

Innovative Collaborations: Shaping Tomorrow’s Guest Experience

• Fireside Chat: Casual conversation with industry leaders on successful collaborations.

  • • Audience Q&A: Attendees engage directly with speakers.

Networking Slot - 1-2-1 Pre-Arranged Meetings between Hoteliers & Suppliers

2:20PM TO 2:35PM - 1-2-1 Meeting Slot 6

2:35PM TO 2:50PM - 1-2-1 Meeting Slot 7

2:35PM TO 2:50PM - 1-2-1 Meeting Slot 8

Arrange your 1-2-1 meeting via our App, 4 weeks before the event.

2:55PM TO 3:30PM

Panel Discussion

What Do Guests Really Want? Understanding Evolving Expectations

 This panel brings together industry experts to explore the ever-changing expectations of modern hotel guests. Panellists will share insights and case studies on how hoteliers can adapt to trends such as personalisation and seamless digital experiences. The discussion will address key questions, including:

  • • What do guests value most in their hotel experience today?
  • • How can hotels balance technology and the human touch to exceed expectations?
  • • What innovations are reshaping the guest journey?

3:30PM TO 3:50PM

Afternoon Coffee and Networking

 Recharge during the afternoon coffee break and connect with fellow attendees, peers, and suppliers. Use this time to explore tailored strategies and experience cutting-edge technology in action, designed to enhance your guest experience and streamline hotel operations.

3:50PM TO 4:20PM

Panel Discussion

Enhancing Guest Experience: The Role of Loyalty Programs and Revenue Management

 This panel will highlight the critical roles loyalty programs and revenue management play in driving profitability while ensuring guest satisfaction. Panellists will include senior executives in loyalty programs and revenue management from hotels and vendors who will share case studies and insights into:

  •  Balancing dynamic pricing strategies with guest value perception.
  •  Utilising data analytics to optimise room revenue and ancillary sales.
  •  Encouraging direct bookings through targeted pricing, loyalty programmes, and personalised offers to maximise margins and build stronger guest relationships.
  •  Coordinating with marketing, sales, and operations teams to align revenue goals with guest-centric strategies.

4:20PM TO 4:50PM

Panel Discussion

Marketing to the Modern Traveller: Personalisation, Storytelling, and Technology

 This session will explore how marketing strategies are evolving to meet the expectations of today’s tech-savvy, experience-driven travellers. Panellists will include marketing experts and hotel leaders who will share successful campaigns, innovative strategies, and insights into personalisation and brand storytelling. Topics will cover:

  •  Leveraging social media and digital platforms to attract and engage guests.

  •  Using data and analytics to create personalised marketing campaigns.

  •  Integrating sustainability and community involvement into brand messaging.

4:50PM TO 5:20PM

Closing Panel - The Future of Hotels: Trends Shaping 2026 and Beyond

 This forward-looking panel will explore emerging trends and innovations poised to redefine the hospitality industry in 2026 and beyond. Panellists, including futurists, analysts, and hotel executives, will discuss:

  •  The evolving role of technology in personalising guest experiences.

  • • Sustainability initiatives that will shape the industry’s future.

  • • The impact of changing traveller behaviours and market dynamics on hotel operations and strategy.

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Stephen Meinich-Bache, CEO, CLASSIC NORWAY HOTELS

5:30PM TO 7:30PM

Evening Cocktail Reception

 Conclude the day with a sophisticated cocktail reception. More information to follow.