Jamie is a senior executive and strategic advisor with over 20 years of global experience in driving commercial performance, digital transformation, and customer engagement across the luxury hospitality, travel, and consumer sectors. Having held leadership roles at global brands including IHG, Hilton, and
Mandarin Oriental, Jamie has deep expertise in optimising commercial strategies, brand loyalty programs, refining customer experiences, and assessing the impact of digital and distribution models on business performance.

As SVP Global Channels & Transformation Lead at IHG Hotels & Resorts, Jamie led multi-billion-dollar revenue channels, overseeing digital, distribution, call centres and customer engagement strategies across multiple markets. This included evaluating the commercial impact of key business initiatives, optimising customer segmentation, and working across internal and external partners to refine strategies that enhance both revenue contribution and customer satisfaction.

At Mandarin Oriental Hotel Group, Jamie was responsible for shaping the group’s global digital strategy, integrating personalisation into customer interactions, and ensuring digital channels supported broader commercial objectives. This involved a focus on understanding customer behaviours, optimising brand engagement, and ensuring that commercial investments delivered sustainable value.

Throughout Jamie’s career, the emphasis has been on aligning customer experience with commercial outcomes, ensuring that investment in digital, marketing, and distribution strategies translates into tangible business performance. With extensive experience working within luxury hospitality, Jamie understands the nuances of high-value customer relationships and the importance of measuring the broader impact of customer engagement initiatives on both brand perception and revenue performance.

Now leading a boutique consulting business Jamie advises luxury hospitality brands on evaluating commercial strategies, enhancing customer engagement, and ensuring that digital, distribution, and service models are delivering sustainable long-term growth.