Bio

Marta Varela brings over a decade of expertise in hospitality revenue management to her role as Director Revenue Strategy at Brown Hotels Greece.

Based in Athens, she drives innovative strategies to optimise revenue, inventory, and pricing for the dynamic portfolio of Brown Hotels, a collection renowned for its design-driven, soulful stays across Greece and beyond.

A graduate of CETT_UB Tourism & Hospitality, Marta combines a deep understanding of industry trends with exceptional leadership skills, fostering collaboration across global and regional teams. Her career is marked by a proven track record of delivering results in competitive markets, making her a sought-after voice on revenue optimisation and hospitality innovation. Passionate about mentoring and strategic growth, Marta is a dynamic leader and speaker who inspires audiences with actionable insights and a forward-thinking approach to the evolving world of hospitality.