Bio

Danica Smith is a seasoned expert in guest experience and hospitality technology, with over a decade of experience helping hotels and serviced apartments worldwide elevate their guest experience through cutting-edge solutions. As the founder of her own consultancy, Danica specializes in leveraging technology to drive strategic engagement, improve guest satisfaction, and enhance operational performance for hospitality brands.

With over 8 years of experience at the market leader in guest experience software, Danica has worked with hundreds of properties across the globe—from luxury 5-star hotels to budget-conscious hostels. Her expertise spans guest intelligence data, reputation management, and staff engagement strategies, making her an invaluable resource for hotels looking to transform the way they connect with guests.

Danica’s unique blend of strategic insights and deep technical knowledge has empowered countless hotels to optimize their operations and create memorable, personalized guest experiences. A passionate advocate for data-driven decision-making, she continues to shape the future of hospitality by helping brands harness the full potential of technology to achieve lasting success.